Personal & Business Background

Luca helped turn PHD into the most exciting and fastest growing agency in the region, and as CEO, accumulated huge business wins with multiple industry 'agency of the year' awards along the way. Built on a culture of smart strategic thinking and creative innovation, Luca is seen as a charismatic and inspirational leader, and known throughout the industry as a leader in delivering marketing effectiveness for clients, driving innovation practices and nurturing the best talent in the market.

During his tenure, the global research company RECMA recognized PHD as the fastest growing media agency in the Middle East. Luca was also named in the top 30 leaders in the industry in 2021 by Communicate  and in the top 20 movers and shakers.

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The CEO who became an Entrepreneur & Public Persona

Luca left PHD in December 2023, and now consults for multiple local businesses, sharing his experience, expertise and insights on business, marketing and media to help deliver growth for these 'local hero.' Backed by his powerful communication style, Luca now provides training and development as a communication coach, is regularly asked to present on stage, and is a successful podcaster.

Luca's real talent is to seamlessly bridge between boardroom & camera.'‘With impactful insights that inspire growth for businesses and audiences alike"